UI / UX Design
Toyota × Phillies Digital Campaign
Designing interactive experiences that connect fans and honor heroes.
Year :
2022
Role :
Interactive Designer
Client :
Toyota
Project Duration :
5 Business Days
CONTEXT
Supporting a Meaningful Experience
The campaign required a scalable digital experience that could serve multiple audiences while maintaining clarity and brand alignment. I led the end-to-end design process, from ideation through final deployment.
PROBLEM
One Campaign. Multiple Audiences.
The campaign needed to focus on:
Veterans
Alex is a veteran who needs a respectful and easy-to-navigate digital experience because it helps them feel recognized while easily accessing event details and relevant support resources.
Military Supporters
Maria is a military supporter who needs an informative and easy-to-navigate experience because it helps them understand how to participate in events and support their loved ones.
Sports Fans
Jordan is a sports fan who needs a seamless experience because it helps them quickly understand event details and take action quickly.
SOLUTION
Finding Commonalities
Through stakeholder and audience research, l identified a shared value across all three groups: pride and respect for service-best represented visually by the American flag.
Storyboards
RESULTS
Design Impact
Feedback
Positive stakeholder approval
Engagement
11% Increase in CTA engagement within two months of launch.
RETROSPECTIVE
Reflection
This project reinforced designing with intention, balancing clear structure with thoughtful, sensitive visuals. Next time, I’d add user testing to refine messaging across audiences.
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New release
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UI / UX Design
Toyota × Phillies Digital Campaign
Designing interactive experiences that connect fans and honor heroes.
Year :
2022
Role :
Interactive Designer
Client :
Toyota
Project Duration :
5 Business Days
CONTEXT
Supporting a Meaningful Experience
The campaign required a scalable digital experience that could serve multiple audiences while maintaining clarity and brand alignment. I led the end-to-end design process, from ideation through final deployment.
PROBLEM
One Campaign. Multiple Audiences.
The campaign needed to focus on:
Veterans
Alex is a veteran who needs a respectful and easy-to-navigate digital experience because it helps them feel recognized while easily accessing event details and relevant support resources.
Military Supporters
Maria is a military supporter who needs an informative and easy-to-navigate experience because it helps them understand how to participate in events and support their loved ones.
Sports Fans
Jordan is a sports fan who needs a seamless experience because it helps them quickly understand event details and take action quickly.
SOLUTION
Finding Commonalities
Through stakeholder and audience research, l identified a shared value across all three groups: pride and respect for service-best represented visually by the American flag.
Storyboards
RESULTS
Design Impact
Feedback
Positive stakeholder approval
Engagement
11% Increase in CTA engagement within two months of launch.
RETROSPECTIVE
Reflection
This project reinforced designing with intention, balancing clear structure with thoughtful, sensitive visuals. Next time, I’d add user testing to refine messaging across audiences.
More Projects
New release
Preview
UI / UX Design
Toyota × Phillies Digital Campaign
Designing interactive experiences that connect fans and honor heroes.
Year :
2022
Role :
Interactive Designer
Client :
Toyota
Project Duration :
5 Business Days
CONTEXT
Supporting a Meaningful Experience
The campaign required a scalable digital experience that could serve multiple audiences while maintaining clarity and brand alignment. I led the end-to-end design process, from ideation through final deployment.
PROBLEM
One Campaign. Multiple Audiences.
The campaign needed to focus on:
Veterans
Alex is a veteran who needs a respectful and easy-to-navigate digital experience because it helps them feel recognized while easily accessing event details and relevant support resources.
Military Supporters
Maria is a military supporter who needs an informative and easy-to-navigate experience because it helps them understand how to participate in events and support their loved ones.
Sports Fans
Jordan is a sports fan who needs a seamless experience because it helps them quickly understand event details and take action quickly.
SOLUTION
Finding Commonalities
Through stakeholder and audience research, l identified a shared value across all three groups: pride and respect for service-best represented visually by the American flag.
Storyboards
RESULTS
Design Impact
Feedback
Positive stakeholder approval
Engagement
11% Increase in CTA engagement within two months of launch.
RETROSPECTIVE
Reflection
This project reinforced designing with intention, balancing clear structure with thoughtful, sensitive visuals. Next time, I’d add user testing to refine messaging across audiences.
More Projects
New release
Preview